Hannah Montana has done her Best of Both Worlds Concert, and the Jonas Brothers were in Camp Rock. Hannah Montana of course has her own series, and the Jonas Brothers are going to have one too (J.O.N.A.S, I think).
For the young, newer DC fans, this is a dream come true. But at least for me, this is bad news. I'll be relunctant to even watch the Disney Channel if I know all that I'm going to see are HM and JB ads.
I've never watched any movies with either of those people in them (except when Miley made a cameo in HSM2), so I don't plan on doing it now.
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